Marketing

The Millikin Difference

A degree in Marketing will teach you how to drive business results through the application of digital media strategy. You will master the deployment of both innovative and tried-and-true marketing tactics.

At Millikin, Performance Learning is our innovative approach to hands-on learning. Performance Learning applies the business concepts being taught in the classroom to real-world practices involving actual risk and reward. Digital Marketing students:

»  Create integrated marketing campaigns for community partners

»  Design social media strategies for student-run ventures and local businesses

»  Master the strategies behind digital marketing

Click Here to Find the Plan of Study

Certifications

Students can graduate with certifications in digital media platforms, which will help them stand out to prospective employers.

»  Google Ads

»  Google Analytics

$56,571 Average Starting Salary for Graduates

*naceweb.org

Career Opportunities

Digital advertising, content marketing and social media are highly sought-after skills in new hires entering the job market. Tabor’s Marketing major continues to adapt as the industry demands cutting-edge strategy from new hires in areas such as:

»  Digital marketing (online, interactive, integrated and mobile)

»  Sales, e-commerce and business development

»  Product management

»  Search engine optimization and web analytics

»  Advertising

»  Content marketing

»  Social media and social networking

»  Digital editing

Tabor School of Business

Marketing students leverage the strengths of the entire Tabor School of Business as they build their confidence, add to their resume, and gain top-paying jobs in their field after graduation. Tabor School of Business boasts:

»  11 Degrees, 6 Minors and 7 Certificates

»  180+ Internship Opportunities

»  Average Class Size: 20 Students

»  10+ Student-Run Ventures

»  12- and 17-month MBA Programs